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Heartwarming read. A Pole Star in the Boardroom is something businesses talk about but their behaviour suggests they pay lip service to it. Brentford appear to have got it right - but the football regulator is needed to bring others into line. Who would think it right to jack up pricing for the under 18s simply because there had been an adult £30 cap? Then you have Man Utd this year telling lifelong fans that their support is no longer important. They have forgotten why FC United was set up not that long ago