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Season Ticket Prices Frozen 25/26 season 13:35 - Apr 23 with 4220 viewsDaley_Lama

Fantastic news.

Poll: DF in or out

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Season Ticket Prices Frozen 25/26 season on 14:18 - Apr 23 with 2800 viewsTalkingSutty

Great effort by the club this and the option to pay over three instalments for those who prefer to do that. Good value to watch EFL2 this..yes, i still believe👍
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Season Ticket Prices Frozen 25/26 season on 14:18 - Apr 23 with 2796 viewsRobPHolmes

How so ? COGs are going up, hence playing contracts are likely to be higher. Surely you restrict the playing budget and make the challenge of being competitive harder? Add to that we could potentially be in the EFl. Personally I think it’s mind boggling from a commercial perspective, and there is a complete lack of innovation when we are targeting ‘project 5000’. Personally I think they were already too cheap, and those that were going to buy, would still do so at a higher price, and those that wouldn’t based on the quality of the on-field product, won’t anyway. That’s my perspective. Each to their own I guess.
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Season Ticket Prices Frozen 25/26 season on 14:40 - Apr 23 with 2737 viewsDalenet

Surprised they have made the annoucement so early given we don't know which league we will be in (optimism for you). I think the club will have been surprised as to how many didn't renew last year and want to encourage renewals this time around. They recognise that costs are rising and have said that match day ticket prices will rise when announced. They should probably make that announcement sooner rather than later so that people can see how much value the season ticket is.
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Season Ticket Prices Frozen 25/26 season on 14:46 - Apr 23 with 2702 viewsEllDale

Perhaps the significant thing is that season ticket prices may rise in mid June.
The club will know then where we’re playing next season and how many have been sold up to that time.
I have a sneaking feeling that a lot of people will bide their time before buying this time rather than purchasing immediately in a blind piece of faith.
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Season Ticket Prices Frozen 25/26 season on 14:53 - Apr 23 with 2680 viewsTalkingSutty

Season Ticket Prices Frozen 25/26 season on 14:18 - Apr 23 by RobPHolmes

How so ? COGs are going up, hence playing contracts are likely to be higher. Surely you restrict the playing budget and make the challenge of being competitive harder? Add to that we could potentially be in the EFl. Personally I think it’s mind boggling from a commercial perspective, and there is a complete lack of innovation when we are targeting ‘project 5000’. Personally I think they were already too cheap, and those that were going to buy, would still do so at a higher price, and those that wouldn’t based on the quality of the on-field product, won’t anyway. That’s my perspective. Each to their own I guess.


If we are targeting project 5000 how does increasing the price of season tickets help in respect of that? Low season ticket prices do work if the product on the pitch is good. Unfortunately for us everytime we get extra punters through the turnstiles the performances have been poor, the first half against Spennymoor being a typical example. Nobody wants to pay to watch that sort of stuff, so they don't come back again.
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Season Ticket Prices Frozen 25/26 season on 15:10 - Apr 23 with 2630 viewsRobPHolmes

I agree to an extent. Increases in pricing won’t increase the fan base, but the current product is unlikely to either, so commercially you have to maximise loyalty to survive unfortunately. The elephant in the room is the onfield product. Is that likely to increase sales or attract new fans? Probably not, and it is a bit chicken and egg, but static income versus what will inevitably be increased costs based on COGs and inflation isn’t a journey to sustainability. It’s a journey to back where we’ve just come from. If the club believe keeping prices static will increase season ticket sales, then it’s a great commercial decision. I’m of the opinion it won’t.
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Season Ticket Prices Frozen 25/26 season on 15:38 - Apr 23 with 2570 viewsTalkingSutty

Season Ticket Prices Frozen 25/26 season on 15:10 - Apr 23 by RobPHolmes

I agree to an extent. Increases in pricing won’t increase the fan base, but the current product is unlikely to either, so commercially you have to maximise loyalty to survive unfortunately. The elephant in the room is the onfield product. Is that likely to increase sales or attract new fans? Probably not, and it is a bit chicken and egg, but static income versus what will inevitably be increased costs based on COGs and inflation isn’t a journey to sustainability. It’s a journey to back where we’ve just come from. If the club believe keeping prices static will increase season ticket sales, then it’s a great commercial decision. I’m of the opinion it won’t.


Well it is a five year project remember. I remain the eternal optimist, i think the squad will be significantly improved over the summer and hopefully a bit of proven quality will be added to the decent collection of players that we already have. I believe we do now have the makings of a promotion winning team but it's lacking in certain areas. We don't have to sign quantity over the summer, less players but more experience and quality is what's needed. I then expect the product on the pitch to be better and gates to increase. The manager will also be instrumental in that and there are lessons for McNulty to learn from this season, he's over complicated our approach to games i think.. Next Summer will probably see a increase in season ticket prices.
[Post edited 23 Apr 15:42]
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Season Ticket Prices Frozen 25/26 season on 15:39 - Apr 23 with 2557 viewsD_Alien

Season Ticket Prices Frozen 25/26 season on 15:10 - Apr 23 by RobPHolmes

I agree to an extent. Increases in pricing won’t increase the fan base, but the current product is unlikely to either, so commercially you have to maximise loyalty to survive unfortunately. The elephant in the room is the onfield product. Is that likely to increase sales or attract new fans? Probably not, and it is a bit chicken and egg, but static income versus what will inevitably be increased costs based on COGs and inflation isn’t a journey to sustainability. It’s a journey to back where we’ve just come from. If the club believe keeping prices static will increase season ticket sales, then it’s a great commercial decision. I’m of the opinion it won’t.


I think it's highly likely the club, rather than believing that keeping prices static will increase sales, simply have no handle as yet on how fans will react and so are playing safe

The ultimate goal, as stated, is self-sustainability. To even begin with that, we need more people, a LOT more people through the turnstiles. Attendances have mainly held up well but the writing was on the wall for the Eastleigh game

I'd really like to think that "discussions" have been had behind the scenes following the Spennymoor debacle - the ideal opportunity to expand our horizons thrown away through lack of courage by the manager, and reflected in the Eastleigh turnout

Then came the sad news about Joey Thompson, but now it's time to refocus behind the scenes and this early announcement likely reflects the way the wind is blowing among the majority of fans in terms of disillusionment
[Post edited 23 Apr 15:40]

Poll: What are you planning to do v Newport

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Season Ticket Prices Frozen 25/26 season on 15:39 - Apr 23 with 2561 viewsdingdangblue

Yes if we increase prices we will have some 'clout' and there will be no stopping Jim's team.

Its a BRILLIANT goal to cap a BRILLIANT start by Rochdale - Don Goodman 26/08/10
Poll: Are fans more annoyed losing or not playing Henderson centre forward?

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Season Ticket Prices Frozen 25/26 season on 16:44 - Apr 23 with 2404 views49thseason

Season Ticket Prices Frozen 25/26 season on 15:39 - Apr 23 by D_Alien

I think it's highly likely the club, rather than believing that keeping prices static will increase sales, simply have no handle as yet on how fans will react and so are playing safe

The ultimate goal, as stated, is self-sustainability. To even begin with that, we need more people, a LOT more people through the turnstiles. Attendances have mainly held up well but the writing was on the wall for the Eastleigh game

I'd really like to think that "discussions" have been had behind the scenes following the Spennymoor debacle - the ideal opportunity to expand our horizons thrown away through lack of courage by the manager, and reflected in the Eastleigh turnout

Then came the sad news about Joey Thompson, but now it's time to refocus behind the scenes and this early announcement likely reflects the way the wind is blowing among the majority of fans in terms of disillusionment
[Post edited 23 Apr 15:40]


There have been a series of notable personnel changes behind the scenes , bringing in much wider football experience and with them new ideas and more contacts. The new ticketing system is much more powerful and nimble in its ability to segment the market and adjust pricing. Assuming they now have or will have a CRM system that talks to it, the marketing possibilities expand greatly, but then there is no actual maketing position appointment at the moment....
Holding the current prices does at least prevent people from using a price increase as an excuse not to buy again for next season... overall, income from tickets is unlikely to make or break the club especially if the rumoured improvements to the main stand make the stadium a better venue for other events that generate income 365 days a year.
Its hard work turning around what was a failing business in a town thst suffers from low income levels and general indifference to its Professional football team. Doing a Stockport or Wrexham in Rochdale is much more difficult and will require time and persistent overperformance. If this were our first season it would be classed as a good start, in some ways it is (a first season) ....but there is much more still to come.
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Season Ticket Prices Frozen 25/26 season on 16:45 - Apr 23 with 2406 views442Dale

Season Ticket Prices Frozen 25/26 season on 15:39 - Apr 23 by D_Alien

I think it's highly likely the club, rather than believing that keeping prices static will increase sales, simply have no handle as yet on how fans will react and so are playing safe

The ultimate goal, as stated, is self-sustainability. To even begin with that, we need more people, a LOT more people through the turnstiles. Attendances have mainly held up well but the writing was on the wall for the Eastleigh game

I'd really like to think that "discussions" have been had behind the scenes following the Spennymoor debacle - the ideal opportunity to expand our horizons thrown away through lack of courage by the manager, and reflected in the Eastleigh turnout

Then came the sad news about Joey Thompson, but now it's time to refocus behind the scenes and this early announcement likely reflects the way the wind is blowing among the majority of fans in terms of disillusionment
[Post edited 23 Apr 15:40]


Another difference from Eastleigh game was the return of many of the younger fans in the centre of the Sandy.

The ‘Fan Card’ being reduced to a fiver is good btw. Not so sure about prices increasing on a matchday though, would need to see what the increase is.
[Post edited 23 Apr 16:46]

Poll: Greatest Ever Dale Game

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Season Ticket Prices Frozen 25/26 season on 16:57 - Apr 23 with 2354 viewsEllDale

It will be interesting to see how many of the younger end decamp from Sandy Lane to Pearl St.
I wonder how many of those are season ticket holders?
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Season Ticket Prices Frozen 25/26 season on 16:59 - Apr 23 with 2344 viewsTalkingSutty

Season Ticket Prices Frozen 25/26 season on 16:45 - Apr 23 by 442Dale

Another difference from Eastleigh game was the return of many of the younger fans in the centre of the Sandy.

The ‘Fan Card’ being reduced to a fiver is good btw. Not so sure about prices increasing on a matchday though, would need to see what the increase is.
[Post edited 23 Apr 16:46]


Yes, not sure what the thinking is in relation to increasing ticket prices on the day. That seems like a deterrent when it comes to attracting floating supporters and doesnt align with Project 5000..'Yes, you can buy a ticket but we're going to charge you more than everybody else inside the stadium'. Not good customer service that.
[Post edited 23 Apr 17:04]
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Season Ticket Prices Frozen 25/26 season on 18:07 - Apr 23 with 2174 viewsdearnley_pete

Brilliant, well done Dale, if suggest if you don't like it you go down the A627M or A671 pay more and watch them.....simple UTD
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Season Ticket Prices Frozen 25/26 season on 18:10 - Apr 23 with 2150 viewsD_Alien

Season Ticket Prices Frozen 25/26 season on 18:07 - Apr 23 by dearnley_pete

Brilliant, well done Dale, if suggest if you don't like it you go down the A627M or A671 pay more and watch them.....simple UTD


The far more 'simple' option is not to bother at all...

Poll: What are you planning to do v Newport

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Season Ticket Prices Frozen 25/26 season on 18:18 - Apr 23 with 2124 viewsdiplodocus

Season Ticket Prices Frozen 25/26 season on 14:40 - Apr 23 by Dalenet

Surprised they have made the annoucement so early given we don't know which league we will be in (optimism for you). I think the club will have been surprised as to how many didn't renew last year and want to encourage renewals this time around. They recognise that costs are rising and have said that match day ticket prices will rise when announced. They should probably make that announcement sooner rather than later so that people can see how much value the season ticket is.


Given the amount of s**t big jim has had on here surely it doesn't make any business sense at all to encourage folks to buy a season ticket now. more so, as already stated, we don't know where are next year, who's coming, who's staying; and on what kind of salary. sounds like Fanbase are pulling the wool...
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Season Ticket Prices Frozen 25/26 season on 18:21 - Apr 23 with 2103 viewsdiplodocus

Season Ticket Prices Frozen 25/26 season on 16:45 - Apr 23 by 442Dale

Another difference from Eastleigh game was the return of many of the younger fans in the centre of the Sandy.

The ‘Fan Card’ being reduced to a fiver is good btw. Not so sure about prices increasing on a matchday though, would need to see what the increase is.
[Post edited 23 Apr 16:46]


is that the 'schooligan' element?
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Season Ticket Prices Frozen 25/26 season on 18:35 - Apr 23 with 2068 viewsEllDale

Season Ticket Prices Frozen 25/26 season on 18:21 - Apr 23 by diplodocus

is that the 'schooligan' element?


Would perhaps a bit unfair to tar them all with the same brush.
But yes, it’s the young lads who normally stand in the Sandy at the moment.
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Season Ticket Prices Frozen 25/26 season on 20:43 - Apr 23 with 1858 viewsonedalefan

Season Ticket Prices Frozen 25/26 season on 16:57 - Apr 23 by EllDale

It will be interesting to see how many of the younger end decamp from Sandy Lane to Pearl St.
I wonder how many of those are season ticket holders?


None I hope if the Spennymoor game was any indication of what their intentions are. Allows them to get nearer to the opposition fans and cause trouble, I don't believe they intent to create a better atmosphere.
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Season Ticket Prices Frozen 25/26 season on 20:51 - Apr 23 with 1841 views442Dale

It’s been said away fans are going to be in Willbutts next season. Doubt they will be anywhere near the Pearl Street if there is a significant move in our own support to that end.


We’ve already seen the away section moved further from the Sandy in the past, so they won’t allow that situation to develop again. It was a mistake not to move the Spennymoor fans once the ticket sales indicated the movement of fans to the Pearl Street.

Poll: Greatest Ever Dale Game

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Season Ticket Prices Frozen 25/26 season on 21:33 - Apr 23 with 1750 viewsD_Alien

Season Ticket Prices Frozen 25/26 season on 20:51 - Apr 23 by 442Dale

It’s been said away fans are going to be in Willbutts next season. Doubt they will be anywhere near the Pearl Street if there is a significant move in our own support to that end.


We’ve already seen the away section moved further from the Sandy in the past, so they won’t allow that situation to develop again. It was a mistake not to move the Spennymoor fans once the ticket sales indicated the movement of fans to the Pearl Street.


It's to be hoped the new CAB will be thoroughly consulted about all this

I referred to the "wisdom of the crowd" the other day, and it applies equally regarding allocating sections of the ground, for both sets of supporters

Getting things wrong can be partially excused due to inexperience, and there are no perfect solutions that'll please everyone, but if those who attended for donkeys years and have seen it all before aren't consulted, there would be no excuses

It'd be good to get some feedback from CAB on this
[Post edited 23 Apr 21:34]

Poll: What are you planning to do v Newport

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Season Ticket Prices Frozen 25/26 season on 22:27 - Apr 23 with 1641 viewsTalkingSutty

Season Ticket Prices Frozen 25/26 season on 20:43 - Apr 23 by onedalefan

None I hope if the Spennymoor game was any indication of what their intentions are. Allows them to get nearer to the opposition fans and cause trouble, I don't believe they intent to create a better atmosphere.


I think the singing section moving into the Pearl Street stand can work and it will enhance the atmosphere in the stadium. It's also easier for the club to monitor individuals if they have each been allocated a seat with their season card, its difficult to argue when presented with clear CCTV of somebody behaving inappropriately.. The majority of the youth are great though, boisterous youngsters having a good time with their mates and supporting their team. I think it's important that they are listened to and accommodated. The young fans are our most important ones aren't they when it comes to the future of the club? So to expect exemplary behaviour isn't normal, it's never going to happen when you get a crowd of youngsters together in high spirits having consumed alcohol and what ever else they do these days. However, there is a line that can't be crossed and entering the pitch, throwing bottles, fighting etc can't be condoned. It jeopardises the clubs safety certificate for staging games, it costs the club extra money in policing costs and it's breaking the law, which will lead to banning orders. It puts people off attending games also. The CCTV cameras are top quality in and around the ground they pick up everything, are the youth even aware of that? The singing section could do with maybe a few young volunteer stewards who they can relate to and in return the stewards get a free season ticket. Self policing themselves and removing the few who are jeopardising everything that they have is the best way i think.

They also need educating, so maybe include a letter containing a code of conduct which is expected from every fan who has purchased a season card for the singing section. Why not invite maybe 50 of these youngsters up to the club when they purchase their season cards and give them a tour of the CCTV Control Room, show them how clear the cameras can identify individuals and all areas of the ground. Invite the football police liason officer to also attend and do a presentation and conduct a Q&A session to also include the stadium manager. I think thats a better approach than just expecting them to just turn up and behave themselves because kids don't work like that, banning them from attending games should be a last resort also if it can be avoided. Maybe a two strikes and you're out policy can be used by the club for non criminal matters. Finally, try to leave the end block of the Willbutts Lane stand empty for the majority of games and bring in extra stewards for the few games when it's not, anticipate problems before they happen. This is something every club in the country has to contend with, its nothing unusual and it's not something that will ever go away completely. There are ways of managing crowds though but our stewards are as much use as a chocolate fireguard, Taurus security aren't fit for purpose so consequently the fans can do what they want.
[Post edited 24 Apr 6:27]
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Season Ticket Prices Frozen 25/26 season on 22:31 - Apr 23 with 1625 viewsEllDale

Season Ticket Prices Frozen 25/26 season on 22:27 - Apr 23 by TalkingSutty

I think the singing section moving into the Pearl Street stand can work and it will enhance the atmosphere in the stadium. It's also easier for the club to monitor individuals if they have each been allocated a seat with their season card, its difficult to argue when presented with clear CCTV of somebody behaving inappropriately.. The majority of the youth are great though, boisterous youngsters having a good time with their mates and supporting their team. I think it's important that they are listened to and accommodated. The young fans are our most important ones aren't they when it comes to the future of the club? So to expect exemplary behaviour isn't normal, it's never going to happen when you get a crowd of youngsters together in high spirits having consumed alcohol and what ever else they do these days. However, there is a line that can't be crossed and entering the pitch, throwing bottles, fighting etc can't be condoned. It jeopardises the clubs safety certificate for staging games, it costs the club extra money in policing costs and it's breaking the law, which will lead to banning orders. It puts people off attending games also. The CCTV cameras are top quality in and around the ground they pick up everything, are the youth even aware of that? The singing section could do with maybe a few young volunteer stewards who they can relate to and in return the stewards get a free season ticket. Self policing themselves and removing the few who are jeopardising everything that they have is the best way i think.

They also need educating, so maybe include a letter containing a code of conduct which is expected from every fan who has purchased a season card for the singing section. Why not invite maybe 50 of these youngsters up to the club when they purchase their season cards and give them a tour of the CCTV Control Room, show them how clear the cameras can identify individuals and all areas of the ground. Invite the football police liason officer to also attend and do a presentation and conduct a Q&A session to also include the stadium manager. I think thats a better approach than just expecting them to just turn up and behave themselves because kids don't work like that, banning them from attending games should be a last resort also if it can be avoided. Maybe a two strikes and you're out policy can be used by the club for non criminal matters. Finally, try to leave the end block of the Willbutts Lane stand empty for the majority of games and bring in extra stewards for the few games when it's not, anticipate problems before they happen. This is something every club in the country has to contend with, its nothing unusual and it's not something that will ever go away completely. There are ways of managing crowds though but our stewards are as much use as a chocolate fireguard, Taurus security aren't fit for purpose so consequently the fans can do what they want.
[Post edited 24 Apr 6:27]


Great post TS
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Season Ticket Prices Frozen 25/26 season on 22:42 - Apr 23 with 1609 viewsTalkingSutty

Season Ticket Prices Frozen 25/26 season on 22:31 - Apr 23 by EllDale

Great post TS


Thanks, i suspect many won't feel the same way though, thats got to be respected. Young people are daft when they gather in large crowds, throw in a sniff of the barmaids apron and a football match and we have what we have.
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Season Ticket Prices Frozen 25/26 season on 06:47 - Apr 24 with 1258 viewsTalkingSutty

Season Ticket Prices Frozen 25/26 season on 14:18 - Apr 23 by RobPHolmes

How so ? COGs are going up, hence playing contracts are likely to be higher. Surely you restrict the playing budget and make the challenge of being competitive harder? Add to that we could potentially be in the EFl. Personally I think it’s mind boggling from a commercial perspective, and there is a complete lack of innovation when we are targeting ‘project 5000’. Personally I think they were already too cheap, and those that were going to buy, would still do so at a higher price, and those that wouldn’t based on the quality of the on-field product, won’t anyway. That’s my perspective. Each to their own I guess.


There will be individual fans who would have paid more for their season tickets but there are other ways for them to increase their spending at the club next season. I've previously mentioned the much improved pre match hospitality experience before every home game and it's something that we have utilised this season to put a bit of extra money in the club. If you are a season card holder then you pay £35 for hospitality...you get your own table, the comfort and convenience of the upstairs lounge and bar, a excellent two course meal with cake at half time, tea and coffee, a programme and a Q&A session with a ex player. So we picked three home games and booked a table for 10 people ( £105/person for the three games), that generates over £1000 for the club, i know thats not all profit. We enjoy the day and the club make money. We spend a bit in the bar obviously like you do. It's a example of giving the club more money and enjoying yourself at the same time. So if some fans are disappointed that there isn't a price rise then maybe go down that route, or sponsor a player. We're doing the same next season, maybe increase it to four game. Before anybody asks, yes it was difficult to find nine other people to join me 😀
[Post edited 24 Apr 6:55]
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